Rubric Key
| 1. Aim | Clarity of subject matter and concept through continual development of ideas. |
| 2. Organization & Development | Effective use of the formal constraints and strengths of the medium/media employed with meaningful variation and complexity. |
| 3. Method | Clear and coherent aesthetic approach (method) to working with chosen materials, with effective integration of form and content conceptually. |
| 4. Communication | The concept conveyed with an effective sense of audience-appropriate to the concept; student exhibits the development of the ability to talk about their artwork. |
| 5. Technique | Effective use of artistic techniques in the service of the concept. |
Rubric
Critique & Participation 15%
This course offers you both Artistic Analysis and Creative Practice core requirements. As such, there is an academic component that includes readings that you will be assigned, and required to respond to and discuss in the class with your peers.
Engaging in Critique is centrally important in this class, just much as it is in the Collegiate Seminar program you are all familiar with. The ability to talk about your or someone else’s design work cogently and confidently is an important feature of this class and your development as a designer. Active participation in class discussions (for readings) and student presentations will continue to improve your ability to perform in this course and is expected of all students. This grade category includes attendance and tardiness
Homework (Sketchbook, Preparation & Reading) 15%
You will store all of your prep and finals on a drive folder that I share with you. You are expected to keep the folder well organized; this will be used during our weekly one-on-one conferences. Preparation/Sketchbook work is not to be done in class. Sketchbooks are submitted for grading at the end of the semester.
By splitting the semester into 3 distinct project stages, students will be able to accumulate knowledge and skills in such a way that they are fully prepared to make their final project. Each of the stage requirements are described below:
Stage 1: Skills Building: Design & Software Rudiments 20%
Weeks 1-6. Students will learn software and manual skills. This phase requires learning the basics and completing small projects in both Photoshop and Illustrator. Designs will be composed in InDesign. Students will develop designs that they will present to the class as a whole at weeks 3 & 6.
Stage 2: Project 1- Designing for Clients 20%
In this phase, students will continue to develop software skills. This will involve translating idea sketches to plan drawings in Illustrator. Students will learn how to interpret the needs of a client into the logic of a design and present several versions of this work. The work done in this phase will be produced and used by the client going forward. Students will present this work to the class in week 10.
Stage 3: Project 2- Personal Projects 30%
This final phase allows students to use the skills and knowledge gained in the previous two phases to construct a more substantial project. Students are required to develop a product of their choosing and design all of the graphic properties for the piece. To reflect the conditions of a professional project, students are responsible for the management of this project. Students will use these properties to produce finalized designs as ‘products’. It is expected that students can show a design evolution, and present several versions of the final piece.